Basics
What is LeadPAC™?
LeadPAC™ is an easy-to-use email advertising platform that allows you fill your pipeline with marketing qualified leads on a pay for performance basis.
What do you mean by "pay per click"?

There is no charge to send emails through LeadPAC™. You only pay for people who click on your email.

 

Because LeadPAC™ emails are sent to known individuals, each click is associated with a known person, and that person's contact information, including name, title, company, address, email and phone, is made available to you.

 

You can see how many people have opened your email, but a click is better than an open. People who click have demonstrated and interest in your email. That's why we call them sales-ready leads.


What is a click?

Your email will contain one or more links to your content, such as a web page, webinar registration, or software or white paper download page.  A click is counted when a person clicks on that link.


What is a one click lead?

A one click lead is a person who responded to your offer by clicking on a link in your email. LeadPAC™ uses a pay-per-click model, like Google AdWords, but unlike AdWords, which generates anonymous traffic, LeadPAC™ uses emails sent to known individuals to create leads.

 

Your leads and all their known contact data, such as title, email and phone number, company address, company size, company revenue are available for immediate download through the LeadPAC™ website. Download a sample.


What's the cost per lead?

With LeadPAC™, the cost per lead varies depending on plan you choose. In the monthly plan average cost per lead is around $20, in the Pay As You Go Plan it depends upon the level of the person you're trying to reach. Your cost per lead will be between $20 and $40 depending on who clicks on your email. Premium leads, like CEOs or Vice Presidents, cost more than staff-level leads. We only mail to people who match your criteria, so you tell us which levels are right for you.

 

These numbers may seem high if you're used to paying for clicks through Google AdWords, but remember that LeadPAC™ drives known individuals to your website or online offer, as opposed to anonymous visitors.

 

If you use AdWords, you know it takes many clicks to convert one known individual. Our pricing is designed to deliver higher quality leads at a lower price than Google AdWords.
People
Where do the contacts come from?
LeadPAC contacts are complete records drawn from B2B data sources like Data providers, Yellow Pages, White Pages, Annual Reports, 10-Ks and other SEC information. This then verified and validated for accuracy.
Can I use my own mailing list?
No you cannot use your own mailing list on our platform. You can however upload your suppression list to exclude emails.
Do you sell lists?
No, we do not sell lists.
Content
Can you help me write the email?
Before it is sent, your email is reviewed by human beings for deliverability and adherence to CAN-SPAM. If you are a high-volume user, you might want to consider LeadPAC™ Pro, an enhanced service that includes full marketing support and additional functionality.
How do I decide what to link to?

LeadPAC™ works best when you link to a compelling offer. The beauty of LeadPAC™ is that it can be used to distribute content you already have, like whitepapers and webinars.

 

Special landing pages on your website are another great way to make a compelling, special offer to your email recipients.

Are our emails branded in any way?

If you are on the Free Plan the emails would have a powered by LeadPAC image on the footer. For all other plans, emails sent through LeadPAC™ come from your domain with absolutely no LeadPAC™ branding. It's just like you sent it yourself.

Are the emails sent from your IP address?

Yes, the emails are sent from True Influence's IP address. True Influence maximizes the delivery of customer emails by using an advanced email delivery platform designed to optimize email deliverability and maintain the best possible deliverability reputation. True Influence protects its excellent reputation by complying with industry best practices and legislation, including enforcement of CAN-SPAM requirements.

Who is the "from" name on the emails?

The from name on the emails is specified by you. There is absolutely no True Influence branding on any of the emails sent through our system.

Can people opt-out?

Yes, opt-out capability is mandatory on all emails sent from the LeadPAC™ system.

How do I include an unsubscribe link?

Unsubscribe links and other content elements that are required by Federal CAN-SPAM law are automatically appended to your message.

Is my email CAN-SPAM compliant?

Absolutely! LeadPAC™ is fully compliant with the 2003 CAN-SPAM ACT. We hold our customers accountable and insure that every email follows these rules. In fact, all emails are manually checked for accuracy and compliance before sending.

Your Leads
Are my leads shared with anyone else?

No, your leads belong to you and you alone. Unlike many other lead generation services, we never share your leads with your competitors or anyone else. This gives you a significant advantage in closing the deal.

How do I get my leads?

Your leads are available for download in .CSV format at any time through your dashboard. Download a sample.

What do I get when I download my leads?

Your leads download includes detailed, reliable contact data, including Name, Title, Department, Phone, Email and much more. Download a sample.



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